2009 Trends in Marketing Budget

Interesting survey by Marketing Sherpa shows that yes, marketing budget are lower than last year- as expected- but it forces marketeer to move away from the traditional AIDA model, to a more user centric model, where the user is promoting the brand to his personal network

A total of 48% of the firms interviewed predicted that their spending on social media would increase in 2009, with just 20% predicting a decrease. This compares with print advertising, where just 4% predicted an increase and 60% a decrease, and Radio / TV ads which saw a dramatic 83% of companies predicting a decrease in expenditure in 2009.