Wednesday 29 November 2006

Search Engines Trends

Panelists discussed the evolution of the major players in the search engine world.
Google :
Move from the search field to the advertising industry, with a nice quote "Google is not a Search Engine Company anymore". To improve revenue they are building a portal engine, a lot of new services from the google account (calendar, gmail, video, ...) but without strong intergration either amongs those services or through a portal website. The R&D budget was not mentionned but 70% of the R&D are devoted to search projects, 20% cover so called user pain point project wher ao; they are working on improving relationship between the end user and any e-commerce environment, the remaining 10% are pure blue sky.
Yahoo:
Yahoo is working on differential with google. They are moving in the media industry and they invest in the social web. Look at Yahoo Answer as an example.
Microsoft:
We all know that Live.com (the brand) will be rolled out globally within the next 6 months and will replace the good old MSN. Now as usual with Microsoft, Live will offer a lot of nice new features but developped as individual pieces and once you integrate them togheter, you'll have to wait version 2.0 to work correctly. Fyi, we are only at version 1.3 there... the road is long

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