Standard - Everton was live broadcasted on the rtlinfo web site (member of the RTL group). It's a unique experience in the Belgian media landscape and I must admit I was quite happy. I did watch the game from Goteborg in Sweden for and it was a great home feeling. It's also worth noticing that RTL didn'tforeseen to monetize the TV ad display over the internet. Net result for the online audience during the TV ad : open micro with privatejokes from the RTL team, funny live shoots while waiting an on AIR slot, scripting of the discussion for the second half and so on... The only ad we get for this live broacast - a introducing ad video and 2 footer display banners...Talking about Itv ?...Many opportunities for improvement :-)
Thursday 2 October 2008
First online live broadcsting of a football game in Belgium
Standard - Everton was live broadcasted on the rtlinfo web site (member of the RTL group). It's a unique experience in the Belgian media landscape and I must admit I was quite happy. I did watch the game from Goteborg in Sweden for and it was a great home feeling. It's also worth noticing that RTL didn'tforeseen to monetize the TV ad display over the internet. Net result for the online audience during the TV ad : open micro with privatejokes from the RTL team, funny live shoots while waiting an on AIR slot, scripting of the discussion for the second half and so on... The only ad we get for this live broacast - a introducing ad video and 2 footer display banners...Talking about Itv ?...Many opportunities for improvement :-)
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