Thursday 8 January 2009

Return on Investment on Social media ?

I'm working on a framework presentation for the business development community of WK... Purpose is to create awareness that social media is part of the marketing mix and can be used to "produce" content, of course simplified to the extend and condensed in one hour ppt, easy no ?

We have asked Caroline from RollingTalks to help us and I wanted to share with you an interview of Katie Pain, the godmother of analytics done by Jason Falls of Social media explorer

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