Please meet Swan Insights !

I recently joined Swan Insights as board member following their capital increase.

Swan Insights implements the Data-driven business by helping organizations take the most out of external data, fostering strategic decisions and laser-cut operations.

Social media adoption

We did a viral campaign in Denmark. It actually got nice press coverage and gave us signal about which social network was really used. Check the result by your self....
Facebook is not a surprise but the fact that tweeter is lagging behind LinkedIn voice of share was for me unexpected.

Return on Investment on Social media ?

I'm working on a framework presentation for the business development community of WK... Purpose is to create awareness that social media is part of the marketing mix and can be used to "produce" content, of course simplified to the extend and condensed in one hour ppt, easy no ?

We have asked Caroline from RollingTalks to help us and I wanted to share with you an interview of Katie Pain, the godmother of analytics done by Jason Falls of Social media explorer