Mobile recruitement

Join me at the earcu event in Central London where I'll be in the panel discussion on mobile recruitment.
Looking forward sharing my international view.

Speaking at both Adobe Digital Marketing Summits

I was invited to speak at the Adobe Digital Marketing Summit of Salt Lake City early March 2013.  I also spoke about how to bridge the gap between digital and relationship marketing in the Summit in London.
Great experience to do both summits.  I really enjoyed sharing best practices with peers.

Conference E-Commerce Paris 2011

I'll be presenting how to maximise the return on new member acquisition throug an indepth analysis of the life cycle of visitors on the job board website.

Cu there !

http://ecommerceparis.com/2011/index.php?option=com_ebsession&id=951&Itemid=93#session_1

Legal aspects of user generated content

Nobody cares !!!! Well, I need to look after legal aspect of user generated content. as publisher we earn our living from the content and intellectual property is one of our assets... I've attend a Juriconnexion.fr event where that kind of topic was addressed and the conclusions of professor Manara from the Edhec Business School can highlight some issues : If your site contain offending content about yourself, you are safe :-) but otherwise you can be responsible to civil law and more... Why ?
The "blogger" or the one that allows user generated content is responsible of the content of his site, the one that provides the content has also his part of responsibility but it's theoretical since you can post anonymous comment/content. Finally, in France, the one that host the site is safe.... That why you'll find a lot of explicit content on their blogging platform ! So, as Publisher, we just need to control that the content is meeting our editorial policy but can we make a commercial product out of it ? Yes if the licence and the Terms and Conditions to post content is explicit. Having said that, who is going to generate content knowing that the site is making money out of it ? Would you ?

The social web for dummies

Another term for whom is tired with web2.0 vocabulary is "Social Web"...Yeahhhh.
I personnaly think it's more explicit and show the evolution form static content to dynamic content and now to user generated content. Social Web is growing because we have finally reach a certain volume of users that volunteer to enrich the web content. It's a matter of fact that social web is working on light content or non litteral content like photo (flick.com) or video (youtube.com). To make "volunteer" work you need to attract them on something that interest them, that's why we will see an increasing number of vertical site or niche site where the "volunteer" has the feeling to serve a community (and be recognized within that community).

Now, the reverse side of the medal is that amongst the volume of volunteers we face a lot of spammer that use this opportunity to market their business. Social tagging is lacking controlled vocabulary and can lead to real misfunction in the long term, human are lazy by definition and it's the kindom of Idiots. I personnaly trust the community but it's true that allowing everybody to "enrich" content is dangerous.

Web 2.0 the buzz of the conference

A lot of presentation are covering the trends in the web2.0 world. I'll come to that later but I wanted to give you the tips of the day if you can't define what Web2.0 is about : list the following example and tell the audience that it defines what web2.0 is about, don't start thinking about a definition....
liveplasma
last.fm
Zillow : Zillow provides a free Home Valuation Tool for Real Estate enthusiasts
Dataplace
Wizag : Aggregate news and blogs
Farecast
Kayak
seatguru
corckd.com

Search Engines Trends

Panelists discussed the evolution of the major players in the search engine world.
Google :
Move from the search field to the advertising industry, with a nice quote "Google is not a Search Engine Company anymore". To improve revenue they are building a portal engine, a lot of new services from the google account (calendar, gmail, video, ...) but without strong intergration either amongs those services or through a portal website. The R&D budget was not mentionned but 70% of the R&D are devoted to search projects, 20% cover so called user pain point project wher ao; they are working on improving relationship between the end user and any e-commerce environment, the remaining 10% are pure blue sky.
Yahoo:
Yahoo is working on differential with google. They are moving in the media industry and they invest in the social web. Look at Yahoo Answer as an example.
Microsoft:
We all know that Live.com (the brand) will be rolled out globally within the next 6 months and will replace the good old MSN. Now as usual with Microsoft, Live will offer a lot of nice new features but developped as individual pieces and once you integrate them togheter, you'll have to wait version 2.0 to work correctly. Fyi, we are only at version 1.3 there... the road is long

Let's go !

I'm attending the online information 2006, I'll share with you some of my thoughts and conclusions