How to deal with Matrix organization ?

Large organizations often have a matrix organization to help local entities achieving their business goals. This matrix is also creating tension because of a decentralized decision model.

I'm dealing with it everyday, and I'm wondering how you deal with that ?

This survey is to help to benchmark such matrix model and improve it so that the business goals are achieved more smoothly.

Click here to take survey

If are interested in the result, let me know, i'll be more than happy to share if you take part of the survey.

Many thanks

Impact of online reputation on job seeking process

Research commissioned by Microsoft in December 2009 found that 79 percent of United States hiring managers and job recruiters surveyed reviewed online information about job applicants.

Most of those surveyed consider what they find online to impact their selection criteria. In fact, 70 percent of United States hiring managers in the study say they have rejected candidates based on what they found.

Review the results of the survey to see how online reputations impact people’s lives. The research comes from interviews with over 1,200 hiring and recruitment managers and 1,200 consumers in the United States, the U.K., Germany and France.

Survey available in English here

2009 Trends in Marketing Budget

Interesting survey by Marketing Sherpa shows that yes, marketing budget are lower than last year- as expected- but it forces marketeer to move away from the traditional AIDA model, to a more user centric model, where the user is promoting the brand to his personal network

A total of 48% of the firms interviewed predicted that their spending on social media would increase in 2009, with just 20% predicting a decrease. This compares with print advertising, where just 4% predicted an increase and 60% a decrease, and Radio / TV ads which saw a dramatic 83% of companies predicting a decrease in expenditure in 2009.

Job description of an online media manager

Did you ever envisaged to work for a celeb? And did you ever work to manage on a daily basis his/her online identity ? Well, if you have been to Harvard, you might have a chance to be the online voice of Birtney Spears. She is currently hiring an online media manager ! If you are not interested it's always interesting to see what are the requirement for such a position - Good luck

Source : Techcrunch

Return on Investment on Social media ?

I'm working on a framework presentation for the business development community of WK... Purpose is to create awareness that social media is part of the marketing mix and can be used to "produce" content, of course simplified to the extend and condensed in one hour ppt, easy no ?

We have asked Caroline from RollingTalks to help us and I wanted to share with you an interview of Katie Pain, the godmother of analytics done by Jason Falls of Social media explorer

European Business Awards nominees

The European Business Awards is an independent Awards programme designed to recognise and promote excellence, best practice and innovation in the European business community, in line with the broad aims of the European Union and business representative groups across the member states. Check the so called Ruban d'honneur section if you participate to the web2.0 competition!

The competition starts...

Many of you are getting impatient to know where I go... Fair enough :-) Let's do a competition through various channels where I left some elements of answers, consider this as a game to enter what Marc Prensky call the digital native generation. I hope to understand the social network typology of my peers and you'll get a chance to follow my web updates.

Let's first recap what I told everybody :

1. It's not an internal move, I'm really leaving Wolters Kluwer :-(
2. It's also a European position, same list of airports and cities :-)
   
3. I'm joining an online group as head of product development
4. I'll be located in Brussels, Belgium
   

Some people knows more than others, there is one person in LTRE that knows the name of the company (hey you ! if you read this post, pls don't participate :-), there is one person that know the segment I'll join, there are some more persons that know what kind of revenue stream that group generates.

Where do I leave tracks :
LinkedIn : http://www.linkedin.com/in/christophederassenfosse
Facebook: http://fr-fr.facebook.com/people/Christophe-De-Rassenfosse/743260815
Delicious : http://delicious.com/cderass
Twitter : http://twitter.com/deras
Flickr : http://www.flickr.com/photos/business-trip/

Just listing them all should ring a bell, web2.0 is not mature! Social networking will be more integrated in the future because it's impossible to maintain so many channels :-)

No competition without a price:-) I'll see what I can do, but price will be from a kiss to a bottle of something.

Enjoy... and you'll know in the near future !