Social media adoption

We did a viral campaign in Denmark. It actually got nice press coverage and gave us signal about which social network was really used. Check the result by your self....
Facebook is not a surprise but the fact that tweeter is lagging behind LinkedIn voice of share was for me unexpected.

Conference E-Commerce Paris 2011

I'll be presenting how to maximise the return on new member acquisition throug an indepth analysis of the life cycle of visitors on the job board website.

Cu there !

http://ecommerceparis.com/2011/index.php?option=com_ebsession&id=951&Itemid=93#session_1

How to deal with Matrix organization ?

Large organizations often have a matrix organization to help local entities achieving their business goals. This matrix is also creating tension because of a decentralized decision model.

I'm dealing with it everyday, and I'm wondering how you deal with that ?

This survey is to help to benchmark such matrix model and improve it so that the business goals are achieved more smoothly.

Click here to take survey

If are interested in the result, let me know, i'll be more than happy to share if you take part of the survey.

Many thanks

Impact of online reputation on job seeking process

Research commissioned by Microsoft in December 2009 found that 79 percent of United States hiring managers and job recruiters surveyed reviewed online information about job applicants.

Most of those surveyed consider what they find online to impact their selection criteria. In fact, 70 percent of United States hiring managers in the study say they have rejected candidates based on what they found.

Review the results of the survey to see how online reputations impact people’s lives. The research comes from interviews with over 1,200 hiring and recruitment managers and 1,200 consumers in the United States, the U.K., Germany and France.

Survey available in English here

2009 Trends in Marketing Budget

Interesting survey by Marketing Sherpa shows that yes, marketing budget are lower than last year- as expected- but it forces marketeer to move away from the traditional AIDA model, to a more user centric model, where the user is promoting the brand to his personal network

A total of 48% of the firms interviewed predicted that their spending on social media would increase in 2009, with just 20% predicting a decrease. This compares with print advertising, where just 4% predicted an increase and 60% a decrease, and Radio / TV ads which saw a dramatic 83% of companies predicting a decrease in expenditure in 2009.

Job description of an online media manager

Did you ever envisaged to work for a celeb? And did you ever work to manage on a daily basis his/her online identity ? Well, if you have been to Harvard, you might have a chance to be the online voice of Birtney Spears. She is currently hiring an online media manager ! If you are not interested it's always interesting to see what are the requirement for such a position - Good luck

Source : Techcrunch

Return on Investment on Social media ?

I'm working on a framework presentation for the business development community of WK... Purpose is to create awareness that social media is part of the marketing mix and can be used to "produce" content, of course simplified to the extend and condensed in one hour ppt, easy no ?

We have asked Caroline from RollingTalks to help us and I wanted to share with you an interview of Katie Pain, the godmother of analytics done by Jason Falls of Social media explorer