Impact of social content on traditional media

Traditional journalists must find ways to access and take the writing of bloggers into account when doing their reporting, according to Reuters Asia's managing director Alex Hungate. The growing popularity of online social networks and blogs suggests bloggers have an equally valid point of view, he said in a recent interview with Business Time Asia

Basically, A survey showed up that 51% of news readers consider watching equally blogs content that newspapper.... Reuters has invested $7 million in PLUCK's blog syndication network, a strategy to automated analysis of the blogoshpère which allow them quite easilly to assess a news in the social web to leverage its importance for their own publication.